Case Study · Commercial
The clubhouse is the sales pitch a multifamily community makes every single day. At Parkside we delivered the amenity space, furniture, and the ring chandelier that makes the room.
Location
Westfield, New Jersey
Property
Multifamily residential community
Space
Clubhouse and amenity areas
Our focus
Furniture, statement lighting, styling
Scope
Lounge seating, dining, and gathering pieces built for hospitality looks and everyday resident wear.
The ring chandelier and layered fixtures that give the clubhouse its signature first impression.
Styled and accessorized so the space photographs for leasing and feels finished on day one.
Specified, produced through our own channels, and installed to job spec, ten minutes from our Springfield showroom.
The brief
In a multifamily community, the clubhouse is the pitch. It is the room prospects walk through before they sign, and it has to feel like somewhere they want to spend time. Parkside, in Westfield, needed an amenity space with hospitality polish that could still take daily resident traffic.
Developers buy outcomes, a clubhouse that leases units, so we handled the whole package: furniture, the ring chandelier that anchors the room, and the styling that makes it photograph for leasing. Specified, sourced through our own channels, and installed to job spec, ten minutes from our Springfield showroom.
Residents tour the clubhouse before they sign the lease. We make that room close the deal.
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